The lock-in pattern
Associations on legacy AMS platforms, businesses on proprietary low-code tools, teams paying for bolted-on marketing wrappers — the pattern is the same. The vendor’s platform was the fast path once; now it is the constraint. Renewals climb, the roadmap serves other customers, and your data lives behind someone else’s API.
Why Microsoft is the landing zone
Because you are already paying for most of it. Dynamics 365 and Power Platform sit inside the tenant you run your business on, inherit your security and compliance posture, and connect natively to the Microsoft 365 tools your team lives in. Repatriation is rarely about new capability — it is about moving capability you depend on to ground you control.